About Krista Parry

Krista has been passionate about the outdoors since she was born! Her dad was literally raised in a bed and breakfast at the entrance of Glacier Park in Montana and that's where Krista spent her summers. Her winters were spent riding the Belgrade, MT high school ski bus that her dad drove up to Bridger Bowl and Big Sky! When she was 10 her family left small town Montana and moved to the big city of Denver, Colorado where she explored the great outdoors, hiking many 14'ers with her dad.

While still in college, Krista traveled across the country as the spokesperson for the 2002 Olympic Torch Relay. Shortly after the Olympics, she was lucky to land a job at Park City Mountain Resort where she ran the marketing department for 11 years. While there she launched Snowmamas, the first website dedicated to helping moms get out on the slopes! She was passionate about the Snowmamas community she built!

For the last four years, Krista worked as the SVP of partnerships and media for Powdr, an adventure lifestyle company, that owns eight resorts, Woodward camps and progression centers, events company Human Movement Management, and media company Outside Television. She recently left to pursue her passion of helping women/moms find their strength and build a life they love! She is passionate about getting moms outdoorsy!

Krista and her husband live in Salt Lake City and can be found getting 'outdoorsy' with their two young boys.